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Where black people and white people buy furniture

We’ve talked about having fun with your marketing, not just for entertainment but because you’ll stand out from all the stodgy, boring stuff out there These guys stepped out there and set quite an...

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Baiting the hook with opera

Note the sign at the end of the video: “Ves como te gusta la opera?”, which translated roughly means “See how you like opera?” Point being – how many of those shoppers had ever been to the opera? And...

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A conversation in the hall of your business day

photo credit: Tony the Misfit Lots of small business owners struggle to get a blog going. There are some technical challenges: geek stuff is huge for some and tiny for others. But in almost every...

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Taking yourself out of context

Google recently released a video demonstrating how speedy the new build of their Chrome browser runs. You *still* get the idea that Chrome is fast, but you are far from bored to tears as they...

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Are you selling compelling?

photo credit: kekremsi Ever created or started selling a product that was so compelling that people would line up to get it? It’s a really great thing. I remember a trade show about 10 years ago where...

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Grind it out to eliminate excuses

photo credit: Elsie esq. Starting at about 5:50 in this video through about 6:55, Guy Kawasaki takes away any excuses that might keep you from reaching success. When a guy with the success level of...

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Playing Netflix Chess

photo credit: Hamed Saber I read publications, punditry and blogs focused on a number of different industries. I hope you do as well. Reading only the trade publications from your industry is...

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Profitable creativity or touchy-feely crap?

photo credit: Andrea Costa Photography Jobs. Politicians talk about them. Some own businesses that have created jobs. The trouble is, it’s not just any-old-job that needs creating. According to author...

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Don’t Listen to these Creativity Killers

photo credit: epSos.de I‘ve been reading John Maxwell’s “How Successful People Think” recently. This list of creativity killing comments from John’s book reminded me of so many things going on in the...

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The search for conformity

  The question for employers is “Do you want conformity, or something else?” For employees, it might be “How long before a 3D printer or some other automation technology replaces me?” For consultants,...

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