Where black people and white people buy furniture
We’ve talked about having fun with your marketing, not just for entertainment but because you’ll stand out from all the stodgy, boring stuff out there These guys stepped out there and set quite an...
View ArticleBaiting the hook with opera
Note the sign at the end of the video: “Ves como te gusta la opera?”, which translated roughly means “See how you like opera?” Point being – how many of those shoppers had ever been to the opera? And...
View ArticleA conversation in the hall of your business day
photo credit: Tony the Misfit Lots of small business owners struggle to get a blog going. There are some technical challenges: geek stuff is huge for some and tiny for others. But in almost every...
View ArticleTaking yourself out of context
Google recently released a video demonstrating how speedy the new build of their Chrome browser runs. You *still* get the idea that Chrome is fast, but you are far from bored to tears as they...
View ArticleAre you selling compelling?
photo credit: kekremsi Ever created or started selling a product that was so compelling that people would line up to get it? It’s a really great thing. I remember a trade show about 10 years ago where...
View ArticleGrind it out to eliminate excuses
photo credit: Elsie esq. Starting at about 5:50 in this video through about 6:55, Guy Kawasaki takes away any excuses that might keep you from reaching success. When a guy with the success level of...
View ArticlePlaying Netflix Chess
photo credit: Hamed Saber I read publications, punditry and blogs focused on a number of different industries. I hope you do as well. Reading only the trade publications from your industry is...
View ArticleProfitable creativity or touchy-feely crap?
photo credit: Andrea Costa Photography Jobs. Politicians talk about them. Some own businesses that have created jobs. The trouble is, it’s not just any-old-job that needs creating. According to author...
View ArticleDon’t Listen to these Creativity Killers
photo credit: epSos.de I‘ve been reading John Maxwell’s “How Successful People Think” recently. This list of creativity killing comments from John’s book reminded me of so many things going on in the...
View ArticleThe search for conformity
The question for employers is “Do you want conformity, or something else?” For employees, it might be “How long before a 3D printer or some other automation technology replaces me?” For consultants,...
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